Headshots with minimally distracting backgrounds tend to work best.Īgorapulse co-founder Emeric Ernoult sets a great example: Since your LinkedIn profile is a tool for professional networking, choose a profile photo that reflects you in a professional environment. To create or manage a LinkedIn company page, you must have a LinkedIn profile. Establish yourself as a thought leader by sharing expert advice, participating in groups, and hosting eventsĪlthough LinkedIn profiles are meant for personal rather than business use, you need one if you plan to market your clients or company.Market your social media management services by connecting with colleagues and using marketplace tools.Create a digital resume that includes your work experience, certifications, and recommendations.
LinkedIn101: Member ProfilesĪ LinkedIn profile is your ticket to establishing your own professional presence.
Ready to find out why LinkedIn is the ideal place to build your professional profile and market your business? The reality is that LinkedIn has tons of powerful tools for creators and companies alike. But LinkedIn often gets downplayed in favor of newer, shinier social media networks. With more than 930 million members across the globe, LinkedIn is the social media channel for professional networking and B2B marketing.
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